I have already wasted, no, enjoyed too much time wandering virtually around some of the great museums of the world this morning with the Google Art Project (check out one of my favorite museums – the Frick).


So what does this have to do with advocacy? Quite a lot actually – as many of you know I am a big proponent of the “Virtual Site Tour” – using either video, illustration or online mapping tools to invite lawmakers and their staffs to learn about your industry or organization without ever leaving their offices. With the new ethics rules it is a lot harder to organize lawmakers to attend real site tours – so the ‘virtual site tour’ is often the next best thing. The Google Art Project is basically a virtual site tour, but obviously amped-up in true Google fashion.