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For the third year in a row, a Beekeeper Group client has received a prestigious Public Affairs Council Grassroots Innovation award. Our client, Novo Nordisk, was awarded the 2015 Grassroots Innovation award for Corporate Innovation.

Below is an excerpt from the Public Affairs Council announcement highlighting this achievement.

Corporate Innovation: Novo Nordisk


Novo Nordisk wanted to engage its grassroots base and educate them about the ins and outs of advocacy in a creative way. To accomplish this, the company developed, created and started using an in-person, interactive game called Political Capital.


“It creates a fun and interactive space to educate and motivate a key audience on how grassroots action affects the legislative process for any particular issue, and also how all political tools are used in collaboration and timed to achieve legislative success,” said Sarah Nordstrom, senior manager, government affairs, for Novo Nordisk.


Played in one-hour group sessions, Political Capital teaches employees about the many facets of influencing public policy, including grassroots, lobbying, PACs and media relations, through engagement in fictitious legislative battles. Afterward, grassroots advocates have a much greater understanding of the “whats” and the “whys” behind grassroots.


Nordstrom and her colleagues used Political Capital at the company’s Spring Advocacy Day. The event featured participants from the new Government Affairs Partner (GAP) program, which employs regional district sales managers in grassroots and PAC recruitment and engagement, and helps staff stay up to date on state or local policy issues that might warrant their attention.


“We worked to create a game that incorporated each political tool to increase understanding in the political process, thereby increasing interest and participation in the GAP program and understanding of the importance of Advocacy Day,” Nordstrom said.


She also noted that a game like Political Capital can offer benefits beyond fly-ins or lobby days.


“It also works to establish or gain buy-in from key internal stakeholders who may have been otherwise uninformed or misled on how Congress is influenced,” Nordstrom said.

Congratulations to the whole Novo Nordisk team!