The Olympics are over but your winning advocacy strategy journey is just beginning. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish. We’ll see you on the podium.
“Who are you trying to reach and what do you want them to do?” It’s a question you’ve been asked if you’ve ever worked with the Beekeeper Group team. Regardless of how you answered, the success of your campaign hinges on your organization’s ability to persuade your target audience to take action. There’s no doubt […]
We all know how easy it can be to get distracted these days, especially online. Current trends in web design are all about cutting down on unnecessary elements and making your message shine. This is a perfect strategy when thinking about creating a successful advocacy campaign website. You’ll notice that the trends outlined below are […]
If you don’t understand the mass appeal of Snapchat, you are not alone. It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but with 100 million daily users it’s definitely reaching a large audience. Snapchat has recently worked to rehab its more frivolous reputation and has seen brands such as CNN, […]
Whether you are expanding a current campaign from national to international or kicking-off a brand new project abroad, there is much to consider prior to communicating effectively outside the United States. While it’s true that the world is flatter than ever, this doesn’t mean that a cookie cutter campaign will be effective worldwide. From the […]