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grassroots

Building a Winning Advocacy Strategy

Your winning advocacy strategy is within reach! Our team has broken down the steps that will help guide you to achieving a successful advocacy campaign this year. If you need […]

Tagged With: advocacy, advocacy campaign, Beekeeper Group, communications strategy, Content Creation, Content Strategy, Digital Advocacy, Digital Grassroots Tactics, grassroots, Infrastructure, messaging, public affairs, Winning Strategy

Pitching to Reporters: Pro Tips and Pet Peeves

Fighting for space on the front page challenges every organization, no matter the size or cause. Reporters receive hundreds of pitches each week with pushes to cover events, causes, or […]

Tagged With: advocacy, best practices, grassroots, pitching reporters, reporters

CUNA Wins Grassroots Innovation Award

We’re proud to announce that our work with the Credit Union National Association (CUNA) has been awarded the “Social Media Innovation Award” at the Public Affairs Council’s 2014 National Grassroots […]

Tagged With: Award, CUNA, Digital Grassroots Tactics, grassroots, Innovation, Public Affairs Council, Social Media Campaign

It’s Not Just What Komen Did Wrong, But What Planned Parenthood Did Right

It’s Not Just What Komen Did Wrong, But What Planned Parenthood Did Right: Lessons Learned from Both Sides of the Susan G. Komen for the Cure Backlash This blog post […]

Tagged With: Community Building, Crisis Management, grassroots, Online Community, Planned Parenthood, Social lobbying, Susan G. Komen

Is it Time to Leave Lobbyists Behind? A Look Into Social Lobbying

A recent article by POLITICO’s Anna Palmer entitled “K Street’s boom goes bust” describes how many DC lobbying firms reported stagnant or negative revenues in 2011.  Their sluggish year is […]

Tagged With: activism, advocacy, grassroots, K Street, Politico, public affairs, Social lobbying, SOPA/PIPA

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