“The Cat’s Out of the Bag” – this was a recent email subject line sent from ‘Share Our Strength’ following an accidental distribution of one of their test emails to their entire database list. We point out this error not to pile on to the poor staffer who pressed ‘Send’ when they should have pressed ‘Test’, but to praise ‘Share our Strength’ for owning-up to their error, writing quickly to their email recipients, and potentially turning an awkward situation into a positive PR moment. Please see the email below:
Subject: The Cat’s Out of the Bag
Sender: No Kid Hungry – Clay Dunn <firstname.lastname@example.org>
This kind of thing could happen to anyone (which is why it is imperative you test your emails, and confirm the distribution list before you hit send). But if it does happen to you, remember this example as an excellent way to deal with it. On a side note, I think the ‘correction’ email subject line was much more catchy than the original “Melissa, we’d like to hear from you” (which honestly sounds a little spammy). I am betting the ‘correction’ email got a lot more opens than the original misfire even before the recipients knew what it was about. Just something to think about when you write your next subject line.
Oh, and remember, always test the email before you send it. Here is a handy quick check list:
– Have someone else review the language and test that the links are working.
– Check the distribution list, and confirm it matches the size and type you were expecting.
– Send test emails to Outlook, Gmail, Hotmail and Yahoo! Mail as different emails will appear differently on each platform.
– Check that all images are correctly linked and that they appear when delivered.
– Avoid using too many images/graphics as many people have default settings that remove images.
– Avoid using special characters or fonts as they can appear strangely for some users
– Make sure your subject line is less than 50 characters (it helps people read the entire subject line in their preview pane)
Good luck and happy emailing!