The Beekeeper Group recently partnered with Microsoft’s new digital magazine on civic innovation, Publicyte, to host the launch of the new book “The Fifth Estate” , a guide on how to create and sustain a successful media campaign.

The event featured author Geoff Livingston, followed by a panel of expert practitioners, sharing their experiences with using new media tools to advocate for their issues online and to not only initiate,  but also sustain a fruitful dialogue with the online community.

Here are a few of the key takeaways that our audience shared after the event: