We recently held the third installment of our Advocacy Leaders Network event series at the offices of Bloomberg Government. We were joined by yet another crowd at capacity in the series hosted by the Congressional Management Foundation and produced by Beekeeper Group.

The topic “Getting Cats and Dogs to Play Nice in the Office: Integrating Your Lobbying and Grassroots Operations” was popular among our panelists and attendees, engaging high-level conversations.

Our first panel featured a format new to Advocacy Leaders Network events. Rather than having panelists engage the audience with prepared presentations, Beekeeper Group Partner Travis Gianchetta led an entertaining version of the Match Game – think Newlywed Game, but cleaner. Two contestants were chosen at random from the audience and tried their best to match the panelists’ answers to advocacy related questions.

When asked about the most valued benefit their organization offers stakeholders, panelist Mike Amery of the American Academy of Neurology responded: “PACs are the key to visibility to Congress. The single most valuable tool we have to participate in policymaking is our PAC.” Later, panelist Bo Newsome of the National Association of Independent Colleges and Universities added: “You have to activate your support base and split them into action groups based on interest. I hear people talking about wins and losses, but the real win is getting your advocates to take action.”

After the first panel, attendees listened to a case study from Nicole Truhe, who serves as Government Relations and Public Policy Manager for Youth Villages. Nicole spearheaded a campaign to try and push welfare-related legislation through the House and Senate. She successfully implemented her campaign despite operating on a small budget and the challenge of synchronizing external lobbying resources with internal grassroots assets. Nicole’s success story certainly brought valuable insight to our discussion on how to integrate lobbying and grassroots operations.

ALN Event Series Concludes in September

Join us for the final installment in our 2012 lineup on Friday, September 21. The topic of the event will be “Learning the Lessons of Campaign 2012 and Transforming them to an Advocacy World.” Tickets for the event are already available. Register here: http://advocacyleaderssept21.eventbrite.com/