Updates

With many state legislatures finished with their session or adjourning in the next few weeks, now is the perfect opportunity to plan ahead and outline new goals, new strategies and new plans for content development. But there’s a step before planning content and that’s reviewing, refining, and testing your organizational messages – yes, those messages […]

Whether you are expanding a current campaign from national to international or kicking-off a brand new project abroad, there is much to consider prior to communicating effectively outside the United States. While it’s true that the world is flatter than ever, this doesn’t mean that a cookie cutter campaign will be effective worldwide. From the […]

PAC managers will tell you the most common reason they hear from people who do not contribute to a PAC is that the person either didn’t know or was confused about what the PAC actually does. Other challenges PAC professionals usually know too well include: Reduced open rates on solicitation emails Declining contributions and participation […]

“So tell me, what is it you do exactly?” – Your Father-In-Law, Thanksgiving Dinner, 2015 If you work in advocacy or grassroots, this is likely a question you are asked quite often by friends and family that don’t schedule vacations based on the congressional calendar. And answering is not so easy. With both the Public Affairs Council Grassroots and PAC conferences coming up, we decided to ask advocacy leaders to try to explain their profession:

If you work in Grassroots or Government Affairs, you’ve probably helped to plan a Lobby Day. And if so, you know that… 1. Your work day will start at 6am. And that’s after months of intensive planning.   2. At breakfast, one of your speakers will go over their allotted time throwing off your detailed […]