Can you believe six months have passed since the election? Neither can we. The hive is still buzzing about the Election 2012 results thanks to a recent survey conducted by the George Washington University Graduate School of Political Management and ORI. The survey sheds light on how voters used social media to follow and interact with the 2012 election, and as two GWU alumni working in social media, we wanted to share some of the results and how they could (…)
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A couple days ago, our very own Shana Glickfield said, in response to a request to help a make a video go viral, “There is no viral ‘button’.” What Shana means by this is simple – it is obvious that clients and media professionals want our videos to gain massive organic exposure, and viral is the buzzword that’s been adopted to describe this mythical and difficult-to-formulate surge in views. Most videos will be lost in the clutter, and making a video “go (...)
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