Pollinating buzzworthy ideas, news, and industry trends!
Advertising During COVID-19: Lean In or Bow Out?
May 8, 2020
“Should we keep advertising? What if we appear insensitive? How do we activate our audience?” These are questions that clients and agencies are asking themselves as we all continue to navigate the ever-evolving communication landscape of COVID-19. While many traditional corporate brands (think: retail) may be pulling back, there is no greater time for associations […]
Beekeeper Group Expands its Digital Advertising Practice
April 9, 2020
New Hire, Deborah Birch, Joins Beekeeper Group as Digital Strategy Manager Beekeeper Group hires Deborah Birch to manage and expand its growing advertising practice. As the digital strategy manager, Birch will focus on expanding Beekeeper Group’s existing advertising offerings to incorporate programmatic, social, paid search, native, direct-to-publisher, and streaming services to existing and new client […]
Public Affairs During a Pandemic
April 1, 2020
During a time of crisis, it’s more important than ever to communicate with your stakeholders about efforts your organization is taking in response to the current situation. We’ve included some outreach efforts we executed for a few clients during this difficult time. In addition, we created this COVID-19 related guide to maintaining your presence on social […]
Advocating from Afar: Virtual and Remote Grassroots Advocacy
March 27, 2020
From the Grassroots Professional Network LinkedIn page: COVID-19 suddenly canceled the conference and fly-in plans for advocacy organizations across the country. Unsurprisingly, many are looking to virtual and remote options to facilitate engagement between their stakeholders and policymakers. While it may be hard to see the silver lining to this crisis, establishing a virtual or […]
How to Maintain Your Social Media Communications During the COVID-19 Crisis
March 24, 2020
One of the top client questions we’re addressing as the global health pandemic crisis of COVID-19 continues to escalate is how businesses and organizations should proceed on social media. We recognize that this might be a difficult time to share business-as-usual messages on your channels given feeds are currently filled with pandemic-related communications and people’s […]