Pollinating buzzworthy ideas, news, and industry trends!
Award-Winning Work at Beekeeper Group
July 8, 2020
Here at Beekeeper Group – we work with clients on a range of communications efforts – some of which recently received award recognition. We are excited to share their success with you.
The Golden Age of Video Story Collection is Now
June 25, 2020
If there is one silver lining of this pandemic it’s that everyone now knows how to use their webcam. Having been on countless virtual work meetings, homeschooling sessions, and family gatherings, I can attest that there are large segments of the population that just three months ago didn’t know their laptop even had a camera […]
Advertising During COVID-19: Lean In or Bow Out?
May 8, 2020
“Should we keep advertising? What if we appear insensitive? How do we activate our audience?” These are questions that clients and agencies are asking themselves as we all continue to navigate the ever-evolving communication landscape of COVID-19. While many traditional corporate brands (think: retail) may be pulling back, there is no greater time for associations […]
Beekeeper Group Expands its Digital Advertising Practice
April 9, 2020
New Hire, Deborah Birch, Joins Beekeeper Group as Digital Strategy Manager Beekeeper Group hires Deborah Birch to manage and expand its growing advertising practice. As the digital strategy manager, Birch will focus on expanding Beekeeper Group’s existing advertising offerings to incorporate programmatic, social, paid search, native, direct-to-publisher, and streaming services to existing and new client […]
Public Affairs During a Pandemic
April 1, 2020
During a time of crisis, it’s more important than ever to communicate with your stakeholders about efforts your organization is taking in response to the current situation. We’ve included some outreach efforts we executed for a few clients during this difficult time. In addition, we created this COVID-19 related guide to maintaining your presence on social […]