Last Wednesday night at the Hive, the bees were buzzing and the honey was flowing! Master mixologists Jamie McBain and Steve Oshana faced off to create the signature Beekeeper Group cocktail in honor of our Hive-warming. And the winner is… the Sidecar’s Stinger! An adventure for the taste buds, this drink is made up of blended scotch, vanilla infused maple, and honey liquor- and finished off with a cherry. Thank you Steve, and his worthy opponent Jamie, for creating a (...)
In a world where our digital technology defines who we are and what we do, handheld tablets are fast becoming a fixture at the watercooler. A trip around Beekeeper Group’s hive reveals what our team likes best about the tablets of the summer of ’69 2012. Matthew Tablet owned: Google Nexus Favorite feature: I like that the Nexus is smaller than an iPad- that way I can comfortably hold it when I’m using it. Work use: It’s good (...)
Andrea Stone, senior national correspondent for the Huffington Post, has had a front row seat watching the social media Darwinism rampant in journalism, where the name of the game is adapt or die. Having spent most of her career as a reporter for USA TODAY, Andrea has seen slow to adapt reporters fall by the wayside. “As a journalist, you MUST be on social media. If you’re not, you’re probably not working anymore or have changed careers.” With nearly (...)
Facebook exists to “give people the power to share and make the world more open and connected.” This is easily done now that Facebook provides its own advertising options that are manageable by individuals. However, with the vast extent of clutter out there, it is no longer enough to just create an ad and allow it to circulate – you need to utilize different tools and practices in order to fully maximize your output. In order to successfully optimize Facebook (...)
Here at Beekeeper Group we have little objects of whimsy all over the office… but this one takes the cake. The very same Bee Costume of Rick Rolled video fame What “skeletons” do you have in your closet?
Who knew the New Zealand Executive wing of its parlimentary complex was called The Beehive? Not I. Just like your average beehive, New Zealand’s one has a queen- Elizabeth II, Queen of the Commonwealth realms. Unlike most beehives, this one boasts marble, stainless steel, glass, and copper. Although I’d hate to taste that honey.
A few years ago I set my heart on marketing as my chosen major at the University of Delaware- I liked the fast-paced and cutting edge feeling I got from studying it. I then spent a few weeks of the summer with my grandparents- where I raved about UD’s marketing program to my grandmother, citing the unique and exciting courses I took. My grandma was a marketing student as well and set me on my heels when she informed me (...)
We’ve known for years that Facebook is a great way to connect with pals- both old and new- and share experiences, pictures, and contact information. What causes many hiccups is how to use Facebook in a professional manner. I did a little hunting to find the following ideas that prove themselves invaluable when connecting professionally on the great expanse that is Facebook. 1. The big kahoona- privacy. Make sure your privacy settings are adjusted to meet your individual needs. Incorporating (...)
HootSuite just released their new HTML5 user interface. This suped-up new version is intended to entice users to ditch their desktop-based clients in favor of this sleek online alternative. It is a social media dashboard that simplifies your life by streaming the usual suspects (Twitter and Facebook) and now Google Analytics, as well as a whole host of other new options. It allows you to be the Queen of your own hive! I am thrilled that I can get not (...)