• 18
    Dec
    2014
  • 13
    Nov
    2014

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    While it’s easy to spark up a stimulating, in-person conversation, maintaining your audience’s interest via a Twitter chat is another story.

    In today’s digital environment, Twitter chats are being…

  • 22
    Aug
    2014

    Earlier this year, one of Beekeeper’s clients was in the middle of a large online advertising campaign when they noticed something strange: ad clicks, which had been gradually increasing for several weeks, suddenly skyrocketed. Over two days, total spend (determined by the number of times someone clicks on an ad) jumped nearly 400 percent. Nothing had changed — messaging, ad copy, and issue status all remained untouched.

  • 23
    Jan
    2014

    Each February Beekeeper Group sends The Bee down to sunny Florida to take part in the National Grassroots and National PAC Conferences. Advocacy professionals from across the country gather to share their experiences and learn about what’s percolating in the world of advocacy.

    Attendees have gotten into the tradition of creating short video spots introducing their agencies to one another, ideally to showcase their penchant for creativity. You might remember our submission from last year, Postcards From Key West.

    [youtube…

  • 23
    Jan
    2014

    In June, we told you about the potential effects of the new tab system Google put in place to help Gmail users manage their inboxes. At the time, many in the digital advocacy community were worried that the new email management system would relegate email messages sent from campaigns to forgotten tabs in users’ inboxes. This is the result of advocacy emails containing unsubscribe links within the content.

    Six months later, it’s still too early to tell, but results seem to imply that the…