Tag Archives: grasstops


Shift Happens: Rethinking How We Label Activists

It seems like the only constant in our lives today is change. The same is true with your members, supporters, and activists. Today’s busy world makes identifying and categorizing your advocates more difficult than ever. Add to the problem that most organizations have some fairly antiquated methods for storing and labeling their activists. Some labels, like “online “ or “offline” activist, “grasstops” or “super-activists” are based on artificial standards derived from outdated or over-simplified business rules. These labels can actually […]