2019 Agenda

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Wednesday, July 31, 2019

8:30am – 9:50am	Check-In & Pre-Summit Networking
9:50am – 11:15am	Opening Keynote: The Creative Curve Allen Gannett, The Creative Curve
11:15am – 11:30am	Networking Break
11:30am – 12:30pm	Deep Dive Breakout 1: Different Strokes for Different Folks: Targeting by Generation, Community, and Individual	Deep Dive Breakout 2: A Movement or a Mob? How to Leverage Both	Deep Dive Breakout 3: Four Years In: Ideas Inspired by the Buzz Advocacy Summit
12:30pm – 2:00pm	[Outside the Industry]: Lessons from an Ad Exec turned Mommy Blogger (Lunchtime Speaker) Ilana Wiles, Mommy Shorts Blog
2:00pm – 3:00pm	Deep Dive Breakout 1: Constrained Creativity: Building Within the Brand and by the Rules	Deep Dive Breakout 2: Modern Storytelling, Storybanking, and Story-Sharing	Deep Dive Breakout 3: Trumped: When Your Agenda is Heralded or Hijacked by the President
3:00pm – 3:15pm	Networking Break
3:15pm – 4:10pm	Networking Roundtable Discussions
4:10pm – 4:20pm	Transition Break
4:20pm – 5:30pm	General Session: Strings Attached: A Very Different Kind of Music Lesson Andrew Lee, Artistic Director, DC Strings Workshop
5:30pm – 7:00pm	Evening Cocktail Reception
7:30pm – 9:00pm	Local Annapolis Restaurant Dining

Thursday, August 1, 2019

7:30am – 9:15am	Breakfast
9:00am – 10:15am	General Session: Pitch Me: Make Me Care About Your Issue Jason Dick, Deputy Editor, CQ Roll Call Sean Gard, Chief of Staff, Congresswoman Gwen Moore
10:15am – 10:30am	Networking Break
10:30am – 11:25am	Industry Topic Roundtable Discussions
11:25am – 11:30am	Transition Break
11:30am – 12:30pm	Deep Dive Breakout 1: Managing for Success	Deep Dive Breakout 2: Advocacy Training Reenvisioned	Deep Dive Breakout 3: When Lightning Strikes… and Other Catastrophes
12:30pm – 1:50pm	[Outside the Industry]: Homegrown, Hometown, Homebrewed (Lunchtime Speaker) Julie Verratti, Co-owner of Denizen Brewing and Previous Candidate for Lt. Governor for MD
1:50pm – 2:00pm	Transition Break
2:00pm – 3:00pm	Deep Dive Breakout 1: State by State: Advancing National Change One State at a Time	Deep Dive Breakout 2: Creative Ways to Motivate Employees to Action	Deep Dive Breakout 3: Planning on a Budget: Work Smarter, Not Harder
3:00pm – 6:30pm	Explore Annapolis
6:30pm – 10:30pm	Crab Feast Dinner

Friday, August 2, 2019

8:00am – 9:45am	Breakfast
9:00am – 10:10am	General Session: Once Upon a Time: The Structure of Great Storytelling Piper Hendricks, Professional Storyteller
10:10am- 10:20am	Networking Break
10:20am- 11:05am	Demonstration Session 1: Immersive Video	Demonstration Session 2: Social Media: Breaking the Algorithm	Demonstration Session 3: Podcasting Best Practices	Demonstration Session 4: Perfecting Your Advocacy Pitch
11:05am- 11:15am	Transition Break
11:15am – 12:30pm	Closing Keynote and Panel Discussion: The Future of… What will Communicating with Congress Look Like Five Years from Now? Chris Bender, Vice President, Public Affairs Council Vlad Eidelman, Vice President of Research, FiscalNote Brad Fitch, President and CEO, Congressional Management Foundation Wilsar Johnson, Director of Digital Strategy, Congressional Black Caucus Suzanne Swink, Senior Director, Regulatory Advocacy, BP America Inc.