First you invested in the research, then you turned it into a creative infographic, but now what?
Animated infographics are another way we like to help our clients further leverage their data-driven creative pieces. These video infographics can be shared on social channels or embedded into blog posts, extending the life of their initial release. Many clients also use them to run on screens at events and conferences. In the end, the video adopts the look and feel of the one-dimensional infographic, giving it a more dynamic and lively presence.
For example, Beekeeper Group helped Global Automakers and the American International Automobile Dealers Association (AIADA) add an animated infographic to the suite of creative materials around their recent economic impact report. We began with a two-page graphic spread from the print report, but then animated it to become a two-minute video.
The video was shared widely on digital channels and at the unveiling of the report during the AIADA Fly-in weekend on the hill.
For more information on animated infographics and other Beekeeper Group work, go to https://www.beekeepergroup.com/what-we-do/.