When it comes to garnering support for your advocacy issue, email campaigns can play a central role–but only if they’re done right. The average user receives roughly 120 emails per day but less than 16 of them ever get read . In fact, for every 1,000 fundraising emails opened last year, nonprofits earned just $17.00. So how are you supposed to grab your audience’s attention or persuade them to take action if you can’t even guarantee that you’re getting the right eyes on your message? We’ve got your tips below!
1. Choose your subject line carefully
Your subject line can make or break you email. Consider your organization’s value assessment. What does this email offer readers? What will they learn or have the opportunity to support? Also, consider these quick tricks for avoiding the spam folder:
- In general, choosing a subject line is important for any newsletter or mass email. When you take spam filters into account, however, it becomes absolutely vital. Avoid multiple exclamation marks
- Don’t string together too many words in all capital letters
- Make sure your subject line is clearly related to the content in the body of the email.
- Avoid ‘spammine’ trigger words like “FREE CASH NOW” or “SWEEPSTAKES ENTRY.”
2. Do Your Research
Are your links, images, or calls to action going in vain? Learning what works with your readers is a key ingredient to your email success rate. Use Bitly or the tools in your email management system to track how many people are actually clicking on the content you’re providing.
3. Make Sure Your Emails Are Mobile Optimized
Consider these statistics:
- 69% of mobile users delete emails that aren’t optimized for mobile
- 48% of emails are opened on mobile devices
This means that you could be missing the chance to connect with over 80% of stakeholders in your issue. So don’t wait, check out HubSpot’s tips on mobilizing your emails.
4. Segment Your Lists
Your audiences aren’t all the same, so why should they all get the same messages? Follow Hubspot’s tips to segment your lists and get better results.
Advocacy email campaigns can be a high stakes game. At the end of the day, remember to stay focused on your call to action. Follow the above steps–we think you’ll like the results.