Center for Audit Quality
One of the top goals of the Center for Audit Quality (CAQ), a nonprofit organization representing the public company auditing profession, is to enhance the attractiveness of the auditing profession to younger generations
The creative, innovation team at Beekeeper Group designed the website and toolkit materials and manages the social media outreach efforts to reach Millennials, Gen Z, and their influencers with compelling messaging, introducing them to benefits of a career in audit.
Every September, Beekeeper also leads the implementation of #AuditorProud Day, a global celebration of the profession designed to help deliver the message of why auditors love their jobs in an authentic, digital format. To showcase grassroots participation, we usually create an interactive display on the Discover Audit website, such as plotting tweets on a map or a scrolling selfie banner.