Deep Dive Breakout 1: Trolls Galore: Countering Those Who Misstate or Misunderstand Your Issues

Panelists will share weird and wonderful stories of trolls they faced, how they countered them, and how they sometimes leveraged those opponent voices to their advantage. This session will review tactics for addressing both individuals and groups and will discuss methods for building grassroots and grasstop counter-narratives. Jeanne Slade, American College of Emergency Physicians Charlotte […]

Deep Dive Breakout 2: Promoting a Culture of Ongoing Advocate Training and Coaching

Advocates want more training in mediums where they want to engage, and often with the option to follow along at their own pace. Our panelists will show you how to reimagine your training programs to provide ongoing instruction and coaching support to your advocates year-round. Elisabeth Dorman, American Society of Civil Engineers Cody Lyon, American […]

Deep Dive Breakout 3: Demonstrating Employee and Member Ownership of Your PAC

Potential and current PAC contributors are inundated with messages criticizing involvement in industry PACs. It's time to reinforce the importance of employee and member-led PACs, and show how much ownership contributors can take in the process. Joe Joiner, CTIA The Wireless Association Kara Lee Stewart, Novo Nordisk Sarah Heckman, American Gastroenterological Association Victoria Ellington, Public […]

[Outside the Industry] Lessons from Ukraine: Advocacy in a Time of War

When Russia invaded Ukraine in February of this year, a small group of young professionals with deep ties to Ukraine came together to form a brand new advocacy team for the Ukrainian-American non-profit, Razom for Ukraine. In this session, Kate Tremont and Mykola Murskyj discuss the process of pulling a team together to tackle fast-moving […]

Deep Dive Breakout 1: Bridging the Gap: Navigating your Government Affairs Priorities at both the National and State Levels

Your organization likely has several overarching priorities and legislative goals – but they can’t always be achieved in one fell swoop at the national level. With 50 different states, all with different laws, a patchwork approach may be daunting. Thankfully, our expert panelists can help navigate this evolving paradigm. Danielle Bubnis, The Leukemia & Lymphoma […]

Deep Dive Breakout 2: Help! Covid Broke My Advocacy Program

You tell us how your program was broken and we'll help you fix it! A heavily discussion-based session with tips and ideas solicited from our experienced panelists and the audience. You can share your challenges anonymously or offer additional context to the group. Jonathan Simons, NCTA - The Internet & Television Association Stacey Chappell, American […]

Deep Dive Breakout 3: Applying Data to Measure and Show Your Success

We hear a lot about 'data,' but how do you apply it to assess your efforts? Panelists will discuss how both big and small teams use and apply data, different ways of tracking and collecting relevant data, and getting buy-in from other departments so you have all the metrics you need to show success. Sophia […]

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