It goes without saying that mobile technology and social media have rendered the traditional “news interview” extinct; an iPhone and a Twitter account have replaced the once-ubiquitous tape recorder and notepad. As the lines between the press and public blur, the average person is now composite journalist, photographer, and reporter, thanks in large part to tools such as MobileActive.org’s Mobile Media Toolkit.
The project’s aim is to “Make Media Mobile,” and while there’s no denying its journalistic application, it can also be used more practically for those looking to mobilize a large constituent base.
Consider the following:
- Formality is “finito”: It was once necessary for individuals to manually respond to formal polls to learn their opinions. No longer. The smartphone’s prevalence has encouraged large groups of people to publicly and continuously voice their thoughts, allowing professionals to address their target audience for maximum impact.
- Relaying the message: Along with a surge in the quantity of online information, so too has its quality increased. Mobile devices allow for the instant conveyance of an audience’s vivid, genuine sentiment. Whether going before an executive board or a room of Congressional lawmakers, presenting the true “voice of the people” is an excellent way to turn heads and garner support.
Make no mistake, technology is consolidating itself into handheld devices as more and more of our professional and personal business is conducted not from the office cubicle, but from the metro platform. With the right tools (literally) at our fingertips, we have the ability to set a group “buzzing” with support. Are you ready?