Our automotive sector client, Global Automakers, has officially ventured into the world of social media. We’re excited to help this association for global automobile manufacturers begin building a successful online community that thrives on engaging relationships with automotive public policy media, industry representatives, and the Hill.
With member companies that range in size and market share, taking to the Twitter channels and Facebook are great ways to stay in touch and educate the public about what the association is doing and what issue areas it is focusing on each year.
Following a rebrand of its former self, known as the Association of International Automobile Manufacturers (AIAM), launching into social media is a natural next step for the association. At the start of 2011, Global Automakers launched a new brand through its website. Take a glance here. They’ve also created a members-only section of the site so they can feed their key stakeholders with up-to-date information.