Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. As I created the slides I tried to emphasize the following points:
- Mobile is a growing part of how people use social media
- Your organization should have a mobile strategy. 93% of mobile visitors think negatively of your brand when they have a bad mobile browsing experience on your site. Contextualize the social media experience for mobile users
- Know the difference between mobile website and mobile apps and make your decision to have one or both based on your mobile strategy and organizational goals.
My slides from the presentation are below.
If your organization needs help with its mobile strategy, don’t hesitate to shoot me a note at henrim@www.beekeepergroup.com.
