Credit Union National Association
The Credit Union Nation Association (CUNA) is recognized as the most influential financial services trade association. They work on behalf of credit unions and their 115 million members to ensure legislators, policymakers, and regulators know what issues are of key concern to this group. One of their key legislative priorities was rolling back some of the burdensome regulations imposed on credit unions and community banks after the last recession.
Beekeeper Group worked with CUNA to develop a grassroots campaign advocating for the passage of the Economic Growth, Regulatory Relief, and Consumer Protection Act which would provide regulatory relief to Main Street financial institutions including credit unions and community banks while maintaining regulations for Wall Street.
The engagement began with the building of a grassroots advocacy website and corresponding social media properties to give the campaign a way to drive messages to Capitol Hill and also to build a network of supporters for future actions as the issue made its way through Congress.
Beekeeper Group’s team of advertising professionals and grassroots strategy experts also created and managed advertisements in several key states and districts during the debates in Congress.
The next step was targeting specific legislators’ districts with digital homepage takeovers of local papers and leveraging targeted Facebook advertising utilizing lead generation tools to send messages to Congress directly through Facebook.
Ultimately, CUNA’s mission was successful resulting in the bill becoming law.