We’re proud to announce that our work with the Credit Union National Association (CUNA) has been awarded the “Social Media Innovation Award” at the Public Affairs Council’s 2014 National Grassroots Conference. Beekeeper Group worked with CUNA on their “Don’t Tax Tuesday” campaign to generate constituency-matched social media messages as a means to get credit union advocates to engage directly with their members of Congress on Facebook and Twitter.
The campaign focused on two specific Tuesdays, one in July and one in September, both of which were coordinated with the Congressional tax reform calendar for maximum effectiveness. Beekeeper Group created the “Don’t Tax My Credit Union” website as well as the tool used to generate district-targeted social media messages– complete with specific Representative and Senator’s Twitter names and the campaign hashtags of #DontTaxMyCU and #DontTaxTuesday. Several Members of Congress even replied to tweets, affirming their support for keeping credit unions tax-exempt.