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Events Agenda

Wednesday, July 20th, 2022

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Today

July 2022

Wed 20
July 20 @ 8:30 am - 9:50 am

Check-In & Pre-Summit Networking

Wed 20
July 20 @ 9:50 am - 11:15 am

Opening Keynote: Finding Your Why, Featuring Warren Berger, Author of A More Beautiful Question

In this presentation, the best-selling author and "questionologist", Warren Berger, will show you how to tap into the power of questioning to reaffirm your purpose, clarify your goals, and spark creativity and innovation in your work.

Wed 20
July 20 @ 11:15 am - 11:30 am

Networking Break

Wed 20
July 20 @ 11:30 am - 12:30 pm

Deep Dive Breakout 1: Promoting a Culture of Ongoing Advocate Training and Coaching

Advocates want more training in mediums where they want to engage, and often with the option to follow along at their own pace. Our panelists will show you how to reimagine your training programs to provide ongoing instruction and coaching support to your advocates year-round.

Wed 20
July 20 @ 11:30 am - 12:30 pm

Deep Dive Breakout 2: Trolls Galore: Countering Those Who Misstate or Misunderstand Your Issues

Panelist will share weird and wonderful stories of trolls they faced, how they countered them, and how they sometimes leveraged those opponent voices to their advantage. This session will review tactics for addressing both individuals and groups, and will discuss methods for building grassroots and grasstops counter narratives.  

Wed 20
July 20 @ 11:30 am - 12:30 pm

Deep Dive Breakout 3: Demonstrating Employee and Member Ownership of Your PAC

Potential and current PAC contributors are inundated with messages criticizing involvement in industry PACs. It's time to reinforce the importance of employee and member-led PACs, and show how much ownership […]

Wed 20
July 20 @ 12:30 pm - 2:00 pm

[Outside the Industry]: (Lunchtime Speaker TBD)

Wed 20
July 20 @ 2:00 pm - 3:00 pm

Deep Dive Breakout 1: Bypassing Congress: Advancing National Priorities State-by-State

While some groups are advancing their agendas at state/local levels, others are trying to play whack-a-mole to stop bad ideas from passing, all within a nightmarish compliance framework with different […]

Wed 20
July 20 @ 2:00 pm - 3:00 pm

Deep Dive Breakout 2: Help! Covid Broke My Advocacy Program

You tell us how your program was broken and we'll help you fix it! A heavily discussion-based session with tips and ideas solicited from our experienced panelists and the audience. […]

Wed 20
July 20 @ 2:00 pm - 3:00 pm

Deep Dive Breakout 3: Applying Data to Measure and Show Your Success

We hear a lot about 'data,' but how do you apply it to assess your efforts? Panelists will discuss how both big and small teams use and apply data, different […]

Wed 20
July 20 @ 3:00 pm - 3:15 pm

Networking Break

Wed 20
July 20 @ 3:15 pm - 4:10 pm

Networking Roundtable Discussions

Wed 20
July 20 @ 4:10 pm - 4:20 pm

Transition Break

Wed 20
July 20 @ 4:20 pm - 5:30 pm

General Session: Political Capital Digital Game

Beekeeper Group's award winning Political Capital game has gone digital! Play this brand new version, customized for the Buzz Advocacy Summit, over drinks and snacks as each table competes for […]

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Thursday, July 21st, 2022

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July 2022

Thu 21
July 21 @ 8:00 am - 9:45 am

Breakfast

Thu 21
July 21 @ 9:00 am - 10:15 am

General Session: So… How Do We Advocate Now?

This session will not only debut the latest survey data from CMF, but will also feature a panel of senior hill staff and advocacy practitioners to discuss the most effecitve […]

Thu 21
July 21 @ 10:15 am - 10:30 am

Networking Break

Thu 21
July 21 @ 10:30 am - 11:25 am

Industry Topic Roundtable Discussions

Thu 21
July 21 @ 11:25 am - 11:30 am

Transition Break

Thu 21
July 21 @ 11:30 am - 12:30 pm

Deep Dive Breakout 1: Fly-in, Drive-in, Zoom-in: More Opportunities to Empower Advocates

This session will rely on a mix of case studies and audience-led thought experiments on how to directly connect advocates with lawmakers (and their staff) in our new reality. Particular […]

Thu 21
July 21 @ 11:30 am - 12:30 pm

Deep Dive Breakout 2: Social Media: Content That Recruits

As social media becomes even more critical to outreach and recruitment, panelists will discuss new opportunities to ensure your messages and calls-to-action generate attention on today's competitive social web. They'll […]

Thu 21
July 21 @ 12:30 pm - 1:50 pm

Def Jam Forward: A Record Label Turns to Advocacy

Running a successful record label isn't only about finding the next big star. Theda Sandiford, SVP, Commerce and Digital at Def Jam Recordings, will give us the inside scoop on […]

Thu 21
July 21 @ 1:50 pm - 2:00 pm

Transition Break

Thu 21
July 21 @ 2:00 pm - 3:00 pm

Deep Dive Breakout 1: Budget Clash: Proving Your Value to Your Peers, Your Board, and Other Departments

How did you prove your value during the pandemic? Perhaps, more importantly, how will you show that value now? Panelists will discuss strategies to engage your board, other departments, and […]

Thu 21
July 21 @ 2:00 pm - 3:00 pm

Deep Dive Breakout 2: Emotive Storytelling: From Mundane to Moving

Oh no! It's yet another boring message on a dry policy topic. But, does it have to be so dull? Learn the steps to emotive storytelling by reviewing before and […]

Thu 21
July 21 @ 3:00 pm - 6:30 pm

Explore Annapolis 

Thu 21
July 21 @ 6:30 pm - 10:30 pm

Crab Feast

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Friday, July 22nd, 2022

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July 2022

Fri 22
July 22 @ 9:00 am - 10:10 am

General Session: Evaluating Your Organization From Within: The Practitioner Perspective

Every organization brings its own mix of available resources to an advocacy effort. Some groups are blessed with large budgets, active memberships, and ample staff resources, while others regularly find ways to make a dollar out of fifteen cents. Resources don't always lead to success, and with any budget, it pays to be honest with yourself when accessing your efforts. This exciting keynote will show us what to look for when evaluating your organization's advocacy team and its results - and how to make the most of what you have.

Fri 22
July 22 @ 10:10 am - 10:15 am

Transition Break

Fri 22
July 22 @ 10:15 am - 11:10 am

Deep Dive Breakout 1: Optimizing Paid Media: Getting the Best Value for Your Advocacy Dollar

Regardless of your budget, or whether you manage advertising internally or work with consultants, this session will help you hone your paid media skills. Panelists will discuss what metrics matter, […]

Fri 22
July 22 @ 10:15 am - 11:10 am

Deep Dive 2: Show, Don’t Tell: Utilizing Video, Infographics, and Imagery

The old adage, a picture is worth a thousand words rings true. Telling your story through imagery, video, and data visualization can make a good message great. Show and Share […]

Fri 22
July 22 @ 11:10 am - 11:15 am

Transition Break

Fri 22
July 22 @ 11:15 am - 12:30 pm

Closing Keynote: Crafting a Strategic Plan in 60 Minutes: An Interactive Client Case Study

Our bespoke strategic planning process is back with a twist! Follow along as we harness the "buzz" of the audience to co-create a strategic campaign content map for a client. […]

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