General Session: Evaluating Your Organization From Within: The Practitioner Perspective

Every organization brings its own mix of available resources to an advocacy effort. Some groups are blessed with large budgets, active memberships, and ample staff resources, while others regularly find ways to make a dollar out of fifteen cents. Resources don't always lead to success, and with any budget, it pays to be honest with yourself when accessing your efforts. This exciting keynote will show us what to look for when evaluating your organization's advocacy team and its results - and how to make the most of what you have.

Deep Dive 2: Show, Don’t Tell: Utilizing Video, Infographics, and Imagery

The old adage, a picture is worth a thousand words rings true. Telling your story through imagery, video, and data visualization can make a good message great. Show and Share Alert! Panelists will discuss how they’ve leveled up their content by bringing in a creative angle. They'll also cover tactics, tips, and (free) tools. Amanda […]

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