Pollinating buzzworthy ideas, news, and industry trends!
Beekeeper’s Creative Director Goes to Hollywood
March 13, 2017
Last February, our very talented Creative Director, Jon Wilcox, sojourned to Hollywood for a week to work as a concept artist on the new Blockbuster movie, Kong: Skull Island, which hit theaters this past weekend. Jon recently returned to LA to attend the premier, with the likes of Tom Hiddleston, Samuel L. Jackson, and Brie […]
Back From Brussels
January 13, 2017
Partners Henri Makembe and Mike Panetta recently went to Brussels to attend the Public Affairs Council’s European Digital Advocacy Summit. Henri sat on a panel discussing digital campaigns in today’s uncertain times. Watch this video recap of his thoughts on how to navigate today’s “post-fact” world.
Three Ways to Cut Through the Noise During an Election Year
October 19, 2016
During a normal election year, it is a challenge to cut through the competing voices and reach decision makers, and we all know that 2016 is no normal election year. This year, the din of the twenty-four hour news cycle covering the candidates, campaigns and debates ahead of November 8 is unprecedented. This dynamic, along […]
How This Organization Added Almost 24,000 Advocates With A Nationally Branded Campaign
October 3, 2016
This article was originally posted on CQ Roll Call’s Connectivity blog. In the grassroots departments of corporations, nonprofits, or trade associations, discussion often revolves around a signature advocacy campaign. This signature advocacy campaign could take the form of a basic online petition, or a fully-fledged initiative complete with an advocacy center, paid and earned media, printed […]
Automating Your Ad Reporting: Getting a Computer to Run The Numbers For You
September 11, 2016
TLDR: Pulling advertising numbers is time-consuming and confusing. To help a client, I created a shared spreadsheet that automatically updates every hour with the lifetime figures for each of their Google campaigns. Here at Beekeeper Group, we help a lot of clients with online advertising. Platforms like Google, Facebook, and Twitter make it incredibly easy […]