Pollinating buzzworthy ideas, news, and industry trends!
Three Ways to Cut Through the Noise During an Election Year
October 19, 2016
During a normal election year, it is a challenge to cut through the competing voices and reach decision makers, and we all know that 2016 is no normal election year. This year, the din of the twenty-four hour news cycle covering the candidates, campaigns and debates ahead of November 8 is unprecedented. This dynamic, along […]
How This Organization Added Almost 24,000 Advocates With A Nationally Branded Campaign
October 3, 2016
This article was originally posted on CQ Roll Call’s Connectivity blog. In the grassroots departments of corporations, nonprofits, or trade associations, discussion often revolves around a signature advocacy campaign. This signature advocacy campaign could take the form of a basic online petition, or a fully-fledged initiative complete with an advocacy center, paid and earned media, printed […]
Automating Your Ad Reporting: Getting a Computer to Run The Numbers For You
September 11, 2016
TLDR: Pulling advertising numbers is time-consuming and confusing. To help a client, I created a shared spreadsheet that automatically updates every hour with the lifetime figures for each of their Google campaigns. Here at Beekeeper Group, we help a lot of clients with online advertising. Platforms like Google, Facebook, and Twitter make it incredibly easy […]
Building a Winning Advocacy Strategy
August 22, 2016
The Olympics are over but your winning advocacy strategy journey is just beginning. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish. We’ll see you on the podium.
Get Real: Authenticity in PAC and Grassroots Communication
August 10, 2016
“Who are you trying to reach and what do you want them to do?” It’s a question you’ve been asked if you’ve ever worked with the Beekeeper Group team. Regardless of how you answered, the success of your campaign hinges on your organization’s ability to persuade your target audience to take action. There’s no doubt […]