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    Last month, I had the pleasure of speaking to a group of undergraduate students at the American University here in Northwest D.C. I was there to talk to the ‘Public Relations Portfolio’ class about how building their “profersonal™” brand – a term coined by Jason Seiden – starts even before they join the workforce.

    During our conversation, I realized that for Generation Y, particularly the communicators, the blended brand requires really no transitioning at all – no shift in mentality. For those of us who are older than…