• 06
    Nov
    2014

    At some point during our educational or professional careers, most of us have been introduced to the 7 Habits of Highly Effective People, Stephen Covey’s all-encompassing code to leading a successful life and optimizing your potential. While following all seven steps can have beneficial results, it was habit five, Seek First to Understand, Then to be Understood, that struck me as an apt lesson for any online community manager to take to heart given its simplicity as a powerful…

  • 05
    Nov
    2014

    This program features roundtable discussions led by experts discussing topics and issues of the day facing nonprofit PR professionals. You will have an opportunity to participate in four roundtable discussions with topic leaders, share best practices and ask questions in a small group environment. Topics include:

    • Integrating Storytelling into Your Communications – Katie McBreen, VP, Communications & Public Affairs, National Retail Federation
    • Five Steps to Improve Your Website – Ray Van Hilst, Director, Client Strategy &…
  • 04
    Nov
    2014

    If your office is anything like ours is today, then you’ll know what I mean when I say these elections are truly digital. From #ShowYourSticker selfies to clicking the “I Voted” button on Facebook, it’s clear that we’ve moved from “all politics are local” to “all politics are online.”

    Don’t believe me? Check out these two pieces of evidence:

    1

  • 08
    Sep
    2014

    You’d think we’d have the hang of it by 2014, right?  But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach.  This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities.

    So we were thrilled to have Colin Delaney present to a packed room on how social media can help with advocacy at

  • 04
    Sep
    2014

    What Is Click bait?

    You’ll never believe what Facebook announced today! Read on to find out about the jaw-dropping news that was shared exclusively with us.

    Have your attention, do we? Teaser headlines have the tendency to draw people in, goading them to read on or click through. Instinctively, communicators do not want to oversell the content they are producing. They have been forced to evolve with this landscape in order to alleviate the risk that their message gets lost in the fold. Grabby headlines have become common practice, with sites like Upworthy and Buzzfeed…