Tag Archives: Social Media


Survey says: Top 10 Social Media Takeaways from Election 2012

Can you believe six months have passed since the election? Neither can we. The hive is still buzzing about the Election 2012 results thanks to a recent survey conducted by the George Washington University Graduate School of Political Management and ORI. The survey sheds light on how voters used social media to follow and interact with the 2012 election, and as two GWU alumni working in social media, we wanted to share some of the results and how they could […]
Tags: 2012, election, gw (...)

Beekeeper Group Wins Grassroots Innovation Award from Public Affairs Council for Mobile Application

The Public Affairs Council awarded its top honor for innovation in grassroots innovation to the International Franchise Association (IFA) for their IFA Franchising Votes mobile application developed by Beekeeper Group in support of IFA’s 2012 Public Affairs Conference. “We are honored to receive this award that recognizes the power of grassroots within the franchising community,” said Matt Haller, IFA vice president of Public Affairs and Chief of Staff to IFA President & CEO, Steve Caldeira. “Working with Beekeeper Group we […]

A Look Back At Social Media in 2012

Ask anyone who’s been paying attention, and they’ll likely tell you that 2012 was a mixed bag. Domestically, the news was dominated by election coverage; airways were taken over by local and national campaign commercials. Felix Baumgartner skydived from outer-space, the Mars Curiosity Rover landed on the red planet, and after 244 years, Encyclopedia Britannica discontinued its print edition. Internationally, the continuation of the Arab Spring, watched live by the world on Twitter, the Summer Olympics, simulcast online, and the […]

Are You a Part of “Association Universe” Yet? Content & Webinars Just for YOU!

Have you noticed that little widget that says “Association Universe” on the side of our blog yet?  If not, it’s definitely worth checking out!  It’s there because we’ve recently been added to an elite list of experts that will contribute to this new online community that will curate and highlight the best content for association professionals on the web. As part of our participation in Association Universe, I’m excited to announce the New World of Member Engagement Webinar Series! This […]

New Findings on Social Media Leadership – And The Survey Says…

Earlier this week, the authors of HUMANIZE, Maddie Grant and Jamie Notter, took the stage here at Beekeeper Group to share highlights from their book, plus some new survey research they gathered to go along with it.   In the book, Maddie and Jamie take the principles underlying social media’s rapid growth and success, and apply those to the way we lead and manage organizations.   Telling a room full of people that the old “command and control” methods we’ve used in […]
Tags: Event, Humanize, Jamie Notter (...)

Which convention stirred up more buzz? #RNC2012 or #DNC2012

As Election Day nears, pollsters release more and more estimates in the race to the White House—there are national polls, state-by-state polls, and polls involving specific demographic characteristics. We know which candidate is seen as “more likeable,” whose wife is the favorite, and we can even find out which candidate Americans think is more capable of handling an alien invasion (President Obama has the lead on this one). The real race, and the real competition—one that is fairly new in […]

Lobby Day App Introduced to #DCTech

On Monday evening Shana and Mike presented our Lobby Day App to over 700 attendees of the 5,300 person strong DC Tech Meetup Group and we’re proud to say the initial feedback was great! Below is a short presentation that outlines some of the major features of Lobby Day. Please let us know in the comments what you liked / didn’t like and any suggestions for improvement. Download the demo now in the iTunes Store today Lobby Day is iPhone […]

Will Women Always be Secondary in NFL Social Media?

Though they say defense wins championships, it seems like women will need to go on offense if they want to advance their social media presence this NFL season. This isn’t to say that women aren’t getting some NFL spotlight already this year: Shannon Eastin made (controversial) history last week when she became the first female to officiate an NFL game, and viewers responded with about 2,700 tweets to commemorate the event. But as Eastin’s whistle makes its way to Canton, […]
Tags: Football, Lorena Reyna, NFL (...)

Is Your Organization’s CEO on Twitter? Here’s Why They Should Be!

While most CEO’s believe that social media is something that should be taken care of by their staff (and in most cases, it should!), there is definitely something to be said for the impact of a tweet from a CEO.  I was recently on a panel on this topic with Maddie Grant of SocialFish, a close friend of the Hive who is a master of helping organizations to set up the necessary internal infrastructure to play (and win!) in the social […]

Going for the Gold: Companies Compete on Social Media in Olympics 2012

Athletes from all around the world are in London for the 2012 Olympics, but they won’t be the only ones competing. As a program watched by millions across the globe, the Olympics are an opportunity to achieve marketing success with one of the biggest audiences possible. However, the opportunities to market during Olympics 2012 are bigger and better than ever before thanks to social media. Now being titled the “Socialympics,” this year’s games will not only show us the best […]