If you don’t understand the mass appeal of Snapchat, you are not alone. It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but […]
How to Create Your Organizational Message: Refine, Test, Simplify
With many state legislatures finished with their session or adjourning in the next few weeks, now is the perfect opportunity to plan ahead and outline new goals, new strategies and […]
Facebook Click Bait Changes and How They Affect Your Advocacy Content
What Is Click bait? You’ll never believe what Facebook announced today! Read on to find out about the jaw-dropping news that was shared exclusively with us. Have your attention, do […]
Advocacy Campaigns and Social Media: The Keys to Success
Earlier this month I attended Salsa Labs’ 2013 Community Conference. This gathering of advocacy organizations, non-profits and public affairs agencies occurs once per year, and is one of the best places to […]
Facebook Rolls Out Hashtag Functionality: Non-Profits Everywhere Should Rejoice
This week, Facebook announced that they would be integrating hashtags (#) – you know, that genius way of organizing the world’s collective thoughts that has already been put to good […]
