If you don’t understand the mass appeal of Snapchat, you are not alone. It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but […]
How to Create Your Organizational Message: Refine, Test, Simplify
With many state legislatures finished with their session or adjourning in the next few weeks, now is the perfect opportunity to plan ahead and outline new goals, new strategies and […]
5 Steps to a Successful Twitter Chat
While it’s easy to spark up a stimulating, in-person conversation, maintaining your audience’s interest via a Twitter chat is another story. In today’s digital environment, Twitter chats are being used […]
Social Media & Advocacy: What Your Supporters Really Like
You’d think we’d have the hang of it by 2014, right? But as social media continues to evolve, so do the tools we use to participate and the audiences that […]
Advocacy Campaigns and Social Media: The Keys to Success
Earlier this month I attended Salsa Labs’ 2013 Community Conference. This gathering of advocacy organizations, non-profits and public affairs agencies occurs once per year, and is one of the best places to […]
