Biotechnology Innovation Organization
With the goal to empower and enhance the digital capabilities of state-based organizations and stakeholders, BIO reached out to create an advocacy training program that will give their members access to the resources they need to support a full digital campaign and elevate their advocacy efforts.
Our talented and experienced staff developed a monthly training program titled BIOtechnical Advocacy Lab with a mix of traditional, lecture-style, and visual and hands-on workshops for 70 to 80 participants across the country.
We have structured the program to grow over the course of a few years. In 2020, we focused on 101-level content that introduced advocacy and digital tools specifically relevant to their work in the biotech advocacy space. Some of the topics covered included Emails that Click, Designing with Free Tools to Engage Supporters, and Crafting a Digital Campaign in 60 minutes.
In 2021, we are working on an intermediate level program including a podcast that will continue to give us an opportunity to scale up the training tracks. One of the biggest takeaways has been to really align with BIO and the participants’ top legislative priorities so that they can put into practice what they’ve learned and share their success with the rest of the program. Beekeeper Group has enjoyed sharing some of the best tips and tricks on advocacy and we look forward to continuing to grow this program.