While it’s easy to spark up a stimulating, in-person conversation, maintaining your audience’s interest via a Twitter chat is another story. In today’s digital environment, Twitter chats are being used […]
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Lessons From Flappy Bird: How to Get Your Online Ads Seen By Your Target Audience
Earlier this year, one of Beekeeper’s clients was in the middle of a large online advertising campaign when they noticed something strange: ad clicks, which had been gradually increasing for […]
Six Months Later – How Gmail Tabs are Affecting Your Email Marketing
In June, we told you about the potential effects of the new tab system Google put in place to help Gmail users manage their inboxes. At the time, many in […]
Looking to Simplify Your Lobby Day?
Planning a lobby day, fly-in or summit for your organization can be a daunting prospect. Preparing materials for your members shouldn’t be, though. This is where the idea for Lobby Day, our […]
A Defined Personal Brand and Professional Skills Help You Land Leadership Roles
I recently accepted invitations to join the Board of Directors for two organizations I care about – theWashington Automotive Press Association (WAPA) and Women in Government Relations (WGR). These groups didn’t simply […]