In short, a brand is the sum of the voice, look and feel of an effort. At Beekeeper we have a holistic approach to building a brand whether it’s for an organization, a campaign or a cause. To your audiences, brands are about your unique story and their experience with your effort, to us branding building is about the alignment of the tone and mission – we do this by developing integral core messaging and visual direction. The fundamental steps to our branding process include naming, brand strategy development, logo and identity system building, brand and style guidelines and primary asset creation.