• 14
    Nov
    2014

    To celebrate the accomplishments of women who are raising the bar in public relations, WWPR will host its 25th annual Washington PR Woman of the Year Award Luncheon on Friday, November 14, 2014 at the Fairmont Hotel. The Woman of the Year Luncheon, established in 1990, is WWPR’s signature event fostering camaraderie among women in public relations, culminating in a must-attend event that honors the achievements of those who have reached a pinnacle in the profession.

     

    The finalists for the WWPR’s 2014 Washington PR Woman of the Year Award are:

    Susan Matthews Apgood- News…

  • 05
    Nov
    2014

    This program features roundtable discussions led by experts discussing topics and issues of the day facing nonprofit PR professionals. You will have an opportunity to participate in four roundtable discussions with topic leaders, share best practices and ask questions in a small group environment. Topics include:

    • Integrating Storytelling into Your Communications – Katie McBreen, VP, Communications & Public Affairs, National Retail Federation
    • Five Steps to Improve Your Website – Ray Van Hilst, Director, Client Strategy &…
  • 08
    Sep
    2014

    You’d think we’d have the hang of it by 2014, right?  But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach.  This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities.

    So we were thrilled to have Colin Delaney present to a packed room on how social media can help with advocacy at

  • 04
    Sep
    2014

    What Is Click bait?

    You’ll never believe what Facebook announced today! Read on to find out about the jaw-dropping news that was shared exclusively with us.

    Have your attention, do we? Teaser headlines have the tendency to draw people in, goading them to read on or click through. Instinctively, communicators do not want to oversell the content they are producing. They have been forced to evolve with this landscape in order to alleviate the risk that their message gets lost in the fold. Grabby headlines have become common practice, with sites like Upworthy and Buzzfeed…

  • 28
    May
    2014

    LinkedIn, the professional networking site home to over 300 million users, is traditionally thought of as being most beneficial to individuals looking for employment but its benefit to companies in the public affairs and trade association industries shouldn’t be overlooked. Companies looking to hire top-tier professionals commonly use the site to find high-quality applicants by looking at those working for industry peers and by searching relevant trade and skill-based networking groups.

    The newest feature on the site encourages a new form of social media competition by evaluating your…