Tag Archives: Social Media

 

Facebook Rolls Out Hashtag Functionality: Non-Profits Everywhere Should Rejoice

This week, Facebook announced that they would be integrating hashtags (#) – you know, that genius way of organizing the world’s collective thoughts that has already been put to good use on Twitter and Instagram? (P.S. – Facebook owns Instagram ). As the news spreads, the announcement is making waves across the internet, from NBC News to Wired magazine. Until now, trade associations and non-profit organizations have had to fork over big money for Facebook ads in order for the (...)
 
 
Tags: Facebook, hashtag, instagram (...)
 
 

Gmail: What’s New and What’s It Hiding?

You may have heard by now that Gmail, Google’s web-based email client, is undergoing some pretty drastic changes. We like this video from Mashable, which explains the ins-and-outs of the changes. Our two biggest takeaways (so far): 1) The new, re-designed Gmail may hide important advocacy messages. By separating all mail into tabs, users may not see outreach messages from advocacy organizations, as they typically would. Up until now, new messages piled up on the top of users’ mailboxes, requiring (...)
 
 
Tags: advocacy, email, gmail (...)
 
 

How Advocacy Groups Can Use Vine

After just a few months on the market, Vine, is currently ranked fourth under ‘Free Apps’ in the iTunes Store. So what exactly is Vine? Vine is a mobile app that allows users to share six-second videos within the app and on Twitter and Facebook. The app’s description encourages its users to “share life in motion” by using Vine to create “short, beautiful, looping videos.” Originally created by Dom Hofmann and Rus Yusupov in June of 2012, Vine was bought (...)
 
 
 

Survey says: Top 10 Social Media Takeaways from Election 2012

Can you believe six months have passed since the election? Neither can we. The hive is still buzzing about the Election 2012 results thanks to a recent survey conducted by the George Washington University Graduate School of Political Management and ORI. The survey sheds light on how voters used social media to follow and interact with the 2012 election, and as two GWU alumni working in social media, we wanted to share some of the results and how they could (...)
 
 
Tags: 2012, election, gw (...)
 
 

Beekeeper Group Wins Grassroots Innovation Award from Public Affairs Council for Mobile Application

The Public Affairs Council awarded its top honor for innovation in grassroots innovation to the International Franchise Association (IFA) for their IFA Franchising Votes mobile application developed by Beekeeper Group in support of IFA’s 2012 Public Affairs Conference. “We are honored to receive this award that recognizes the power of grassroots within the franchising community,” said Matt Haller, IFA vice president of Public Affairs and Chief of Staff to IFA President & CEO, Steve Caldeira. “Working with Beekeeper Group we (...)
 
 
 
 

A Look Back At Social Media in 2012

Ask anyone who’s been paying attention, and they’ll likely tell you that 2012 was a mixed bag. Domestically, the news was dominated by election coverage; airways were taken over by local and national campaign commercials. Felix Baumgartner skydived from outer-space, the Mars Curiosity Rover landed on the red planet, and after 244 years, Encyclopedia Britannica discontinued its print edition. Internationally, the continuation of the Arab Spring, watched live by the world on Twitter, the Summer Olympics, simulcast online, and the (...)
 
 

Are You a Part of “Association Universe” Yet? Content & Webinars Just for YOU!

Have you noticed that little widget that says “Association Universe” on the side of our blog yet?  If not, it’s definitely worth checking out!  It’s there because we’ve recently been added to an elite list of experts that will contribute to this new online community that will curate and highlight the best content for association professionals on the web. As part of our participation in Association Universe, I’m excited to announce the New World of Member Engagement Webinar Series! This (...)
 
 

Convention-al Social Media

As Election Day nears, pollsters release more and more estimates in the race to the White House—there are national polls, state-by-state polls, and polls involving specific demographic characteristics. We know which candidate is seen as “more likeable,” whose wife is the favorite, and we can even find out which candidate Americans think is more capable of handling an alien invasion (President Obama has the lead on this one). The real race, and the real competition—one that is fairly new in (...)
 
 
 

Introducing our Lobby Day App to #DCTech

On Monday evening Shana and Mike presented our Lobby Day App to over 700 attendees of the 5,300 person strong DC Tech Meetup Group and we’re proud to say the initial feedback was great! Bellow is a short presentation that outlines some of the major features of Lobby Day. Please let us know in the comments what you liked / didn’t like and any suggestions for improvement. Download the demo now in the iTunes Store today Lobby Day is iPhone (...)
 
 
 
 

Going for the Gold: Companies Compete on Social Media in Olympics 2012

Athletes from all around the world are in London for the 2012 Olympics, but they won’t be the only ones competing. As a program watched by millions of people around the world, the Olympics are an opportunity to achieve marketing success with one of the biggest audiences possible. However, the opportunities to market during the Olympic Games this year are bigger and better than ever before thanks to social media. Now being titled the “Socialympics,” this year’s games will not (...)