• 02
    Jun
    2016

    If you don’t understand the mass appeal of Snapchat, you are not alone. It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but with 100 million daily users it’s definitely reaching a large audience. Snapchat has recently worked to rehab its more frivolous reputation and has seen brands such as CNN, National Geographic, and the Wall Street Journal establishing presences on the platform. Advertisers have also taken notice…

  • 19
    Apr
    2016

    Last week I had the opportunity to attend the Women in Government PACs, Politics & Grassroots Conference: IMPACT 2016. Featuring a wide range of panels, the event covered everything from volunteer management to speech writing. After a packed day, I was ready to get back to the Hive and share what I learned about creating the best possible advocacy campaigns with existing resources.

    1. “Talk to people where they are, about the things they’re already talking about.”

  • 14
    Mar
    2016

    Whether you are expanding a current campaign from national to international or kicking-off a brand new project abroad, there is much to consider prior to communicating effectively outside the United States. While it’s true that the world is flatter than ever, this doesn’t mean that a cookie cutter campaign will be effective worldwide.

    From the simple to the complex, below are some of the most important areas to consider when communicating or advocating abroad.

    Technology

    Don’t take for granted that your international target audience uses the same online…

  • 08
    Mar
    2016

    Thanks to the widespread adoption of social media throughout government at all levels (federal/state/local), organizations have an unprecedented opportunity to leverage these platforms to connect with policymakers and their staff. Whether communicating as the organization directly or through your grassroots base, Beekeeper Group Partner Shana Glickfield will share strategies, tactics, and case studies to get your message heard by those who matter most.

  • 14
    Nov
    2014

    To celebrate the accomplishments of women who are raising the bar in public relations, WWPR will host its 25th annual Washington PR Woman of the Year Award Luncheon on Friday, November 14, 2014 at the Fairmont Hotel. The Woman of the Year Luncheon, established in 1990, is WWPR’s signature event fostering camaraderie among women in public relations, culminating in a must-attend event that honors the achievements of those who have reached a pinnacle in the profession.

     

    The finalists for the WWPR’s 2014 Washington PR Woman of the Year Award are:

    Susan Matthews Apgood- News…