TLDR: Pulling advertising numbers is time-consuming and confusing. To help a client, I created a shared spreadsheet that automatically updates every hour with the lifetime figures for each of their Google campaigns. Here at Beekeeper Group, we help a lot of clients with online advertising. Platforms like Google, Facebook, and Twitter make it incredibly easy […]
Beekeeper Group
Building a Winning Advocacy Strategy
The Olympics are over but your winning advocacy strategy journey is just beginning. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish. We’ll see you on the podium.
Get Real: Authenticity in PAC and Grassroots Communication
“Who are you trying to reach and what do you want them to do?” It’s a question you’ve been asked if you’ve ever worked with the Beekeeper Group team. Regardless of how you answered, the success of your campaign hinges on your organization’s ability to persuade your target audience to take action. There’s no doubt […]
How to Harness Today’s Top Design Trends in Your Advocacy Website
We all know how easy it can be to get distracted these days, especially online. Current trends in web design are all about cutting down on unnecessary elements and making your message shine. This is a perfect strategy when thinking about creating a successful advocacy campaign website. You’ll notice that the trends outlined below are […]
How to Create Your Organizational Message: Refine, Test, Simplify
With many state legislatures finished with their session or adjourning in the next few weeks, now is the perfect opportunity to plan ahead and outline new goals, new strategies and new plans for content development. But there’s a step before planning content and that’s reviewing, refining, and testing your organizational messages – yes, those messages […]