• 04

    If you work in Grassroots or Government Affairs, you’ve probably helped to plan a Lobby Day. And if so, you know that…

    1. Your work day will start at 6am. And that’s after months of intensive planning.


    2. At breakfast, one of your speakers will go over their allotted time throwing off your detailed schedule.

  • 08

    I recently connected with Congressman Jared Polis directly and without an appointment.  No, I don’t have an “in” in the typical sense. Or do I? I got to connect with Congressman Polis because he frequently pops up on Periscope, the livestreaming video app now owned by Twitter.

  • 29

    Whether you’re heading to Key West next week for the Public Affairs Council National Grassroots Conference or hanging back (because clearly you hate fun and learning!), we think you’ll enjoy this visualization of what the location has to offer.


    Data and palm trees aside, we’re looking forward to seeing…

  • 13


    While it’s easy to spark up a stimulating, in-person conversation, maintaining your audience’s interest via a Twitter chat is another story.

    In today’s digital environment, Twitter chats are being used by organizations as a tool to…

  • 06

    At some point during our educational or professional careers, most of us have been introduced to the 7 Habits of Highly Effective People, Stephen Covey’s all-encompassing code to leading a successful life and optimizing your potential. While following all seven steps can have beneficial results, it was habit five, Seek First to Understand, Then to be Understood, that struck me as an apt lesson for any online community manager to take to heart given its simplicity as a powerful…