• 14
    Mar
    2016

    Whether you are expanding a current campaign from national to international or kicking-off a brand new project abroad, there is much to consider prior to communicating effectively outside the United States. While it’s true that the world is flatter than ever, this doesn’t mean that a cookie cutter campaign will be effective worldwide.

    From the simple to the complex, below are some of the most important areas to consider when communicating or advocating abroad.

    Technology

    Don’t take for granted that your international target audience uses the same online…

  • 23
    Feb
    2016
  • 04
    Aug
    2015

    If you work in Grassroots or Government Affairs, you’ve probably helped to plan a Lobby Day. And if so, you know that…

    1. Your work day will start at 6am. And that’s after months of intensive planning.

     

    2. At breakfast, one of your speakers will go over their allotted time throwing off your detailed schedule.

  • 08
    Jun
    2015

    I recently connected with Congressman Jared Polis directly and without an appointment.  No, I don’t have an “in” in the typical sense. Or do I? I got to connect with Congressman Polis because he frequently pops up on Periscope, the livestreaming video app now owned by Twitter.

  • 29
    Jan
    2015

    Whether you’re heading to Key West next week for the Public Affairs Council National Grassroots Conference or hanging back (because clearly you hate fun and learning!), we think you’ll enjoy this visualization of what the location has to offer.

    PACInfographic2015

    Data and palm trees aside, we’re looking forward to seeing…