• 29
    Jan
    2015

    Whether you’re heading to Key West next week for the Public Affairs Council National Grassroots Conference or hanging back (because clearly you hate fun!), we think you’ll enjoy this visualization of what we’re in for:

    PACInfographic2015

    Data and palm trees aside, we’re looking forward to seeing our friends and…

  • 13
    Nov
    2014

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    While it’s easy to spark up a stimulating, in-person conversation, maintaining your audience’s interest via a Twitter chat is another story.

    In today’s digital environment, Twitter chats are being used by organizations as a tool to…

  • 06
    Nov
    2014

    At some point during our educational or professional careers, most of us have been introduced to the 7 Habits of Highly Effective People, Stephen Covey’s all-encompassing code to leading a successful life and optimizing your potential. While following all seven steps can have beneficial results, it was habit five, Seek First to Understand, Then to be Understood, that struck me as an apt lesson for any online community manager to take to heart given its simplicity as a powerful…

  • 08
    Sep
    2014

    You’d think we’d have the hang of it by 2014, right?  But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach.  This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities.

    So we were thrilled to have Colin Delaney present to a packed room on how social media can help with advocacy at

  • 04
    Sep
    2014

    What Is Click bait?

    You’ll never believe what Facebook announced today! Read on to find out about the jaw-dropping news that was shared exclusively with us.

    Have your attention, do we? Teaser headlines have the tendency to draw people in, goading them to read on or click through. Instinctively, communicators do not want to oversell the content they are producing. They have been forced to evolve with this landscape in order to alleviate the risk that their message gets lost in the fold. Grabby headlines have become common practice, with sites like Upworthy and Buzzfeed…