• 06

    At some point during our educational or professional careers, most of us have been introduced to the 7 Habits of Highly Effective People, Stephen Covey’s all-encompassing code to leading a successful life and optimizing your potential. While following all seven steps can have beneficial results, it was habit five, Seek First to Understand, Then to be Understood, that struck me as an apt lesson for any online community manager to take to heart given its simplicity as a powerful…

  • 08

    You’d think we’d have the hang of it by 2014, right?  But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach.  This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities.

    So we were thrilled to have Colin Delaney present to a packed room on how social media can help with advocacy at

  • 04

    What Is Click bait?

    You’ll never believe what Facebook announced today! Read on to find out about the jaw-dropping news that was shared exclusively with us.

    Have your attention, do we? Teaser headlines have the tendency to draw people in, goading them to read on or click through. Instinctively, communicators do not want to oversell the content they are producing. They have been forced to evolve with this landscape in order to alleviate the risk that their message gets lost in the fold. Grabby headlines have become common practice, with sites like Upworthy and Buzzfeed…

  • 27

    Try going 24 hours without getting a Facebook notification that someone you know has participated in the ALS Ice Bucket Challenge. This fundraising phenomenon has clogged Facebook pages, infiltrated Twitter feeds and taken over YouTube channels, proving (as we always suspected) that a link and a hashtag do not a digital advocacy campaign make.

    Anything that goes viral this fast is sure to garner its share of controversy. The challenge has been

  • 11

    If you’re like me, you get a little twinge of social media envy each time you see someone using a custom short URL.  Not only do they help track and shorten links, but short URLS also highlight your brand and—let’s face it—they just look cool.

    Recently, we had the opportunity to help a client set up their own branded short domain. During the process, we found many outdated articles on the topic, but few that reflected some updated policies at Bitly. With that, here were the steps we followed to set up a custom short link:

    1.  Set up a Bitly account

    If you do not…