• 22

    The Olympics are over but your winning advocacy strategy journey is just beginning. Follow these steps and bring your campaign from an idea on the starting blocks to a gold medal finish.

    We’ll see you on the podium.

    BKG_Olympics2016_v1 (4)

  • 10
  • 21


    Disclaimer: This post originally appeared on epolitics.com.

    Remember a few weeks ago, before #Brexit, when congressional sit-ins were a thing? Cable TV had a social-media moment in June, and not because of anything happening in Westeros (for once). Instead, the action focused on the U.S. Capitol and the…

  • 16

    Messaging Blog Graphic

    With many state legislatures finished with their session or adjourning in the next few weeks, now is the perfect opportunity to plan ahead and outline new goals, new strategies and new plans for content development. But there’s a step before planning content and that’s reviewing, refining, and testing your organizational messages – yes, those messages that…

  • 14

    Whether you are expanding a current campaign from national to international or kicking-off a brand new project abroad, there is much to consider prior to communicating effectively outside the United States. While it’s true that the world is flatter than ever, this doesn’t mean that a cookie cutter campaign will be effective worldwide.

    From the simple to the complex, below are some of the most important areas to consider when communicating or advocating abroad.


    Don’t take for granted that your international target audience uses the same online…