It’s a new year and your organization has new goals, new strategies and new plans for content development. So why are you still using messages that haven’t been tested since 2011?
Before you invest time, money, and resources into developing digital strategies or creating effective content, there should be certainty and organizational consensus that your message will resonate with your community, reach your target audience and remain compelling. This can be achieved through simple message development and message testing by way of membership surveys, in-depth interviews, focus groups or even something as quick and inexpensive as a Google survey.
Once you have a message you believe will resonate with your audiences, translating it into visual storytelling can be an easy and non-labor intensive way to communicate quickly and effectively.
The key to achieving many of your organizational goals often lies in simplifying complicated issues/data and clearly articulating your message in an engaging way on multiple platforms. When crafting a new campaign or message, ask yourself: Can each of my issues or perspectives be turned into a 30-second video? Can the top takeaways and executive summary from my organization’s most recent report be converted into infographics? Can my community take advantage of a simple app?
What if it took less than 10 seconds to convey your message?
The GIF below shows how dramatically public transportation improves street congestion and traffic. It inspires us to consider how efficiently vehicle emissions and the health costs of driving can be alleviated. All in 5 seconds.
Supporters for continuing to prioritize public transportation also can point to these easily-digestible cartoons created by a fellow advocate.
Make an organizational resolution to review, refine, and test your messages – And then find unique, quick, affordable ways to share these messages with your community.