I’m a sucker for three things: end of year compilations, infographics and anything related to Abraham Lincoln. So when I saw this infographic pop-up in my Ragan’s PR Daily Email I was thrilled to see two out of three of my favorite things (sorry Abe, not this time!) in the 20 Captivating Marketing Statistics that will Drive 2014 story.
Although the infographic is geared towards marketing folks, it still has a lot of great insights for us digital advocacy people too. I particularly loved these two stats which got me thinking about how we can recruit activists via social media in the future:
• Internet advertising is on the rise – By 2015, 25% of the whole ad market will be digital!
• Put your videos front and center – Having a video on a landing page can increase conversions by 86%
While your advocacy campaign shouldn’t necessarily treat your audiences like customers, we should always look for whatever lessons we can get from marketers and other social media practitioners.
Take a look at the full infographic below, and let us know in the comments what other advocacy tidbits you can glean from this!