• 21
    Jul
    2016

    cspan-livestream_big

    Remember a few weeks ago, before #Brexit, when congressional sit-ins were a thing? Cable TV had a social-media moment in June, and not because of anything happening in Westeros (for once). Instead, the action focused on the U.S. Capitol and the network that brings gavel-to-gavel coverage into our homes. After Speaker Ryan shut off the cameras that power coverage of proceedings on the House floor…

  • 16
    May
    2016

    Messaging Blog Graphic

    With many state legislatures finished with their session or adjourning in the next few weeks, now is the perfect opportunity to plan ahead and outline new goals, new strategies and new plans for content development. But there’s a step before planning content and that’s reviewing, refining, and testing your organizational messages – yes, those messages that…

  • 14
    Mar
    2016

    Whether you are expanding a current campaign from national to international or kicking-off a brand new project abroad, there is much to consider prior to communicating effectively outside the United States. While it’s true that the world is flatter than ever, this doesn’t mean that a cookie cutter campaign will be effective worldwide.

    From the simple to the complex, below are some of the most important areas to consider when communicating or advocating abroad.

    Technology

    Don’t take for granted that your international target audience uses the same online…

  • 23
    Feb
    2016
  • 04
    Aug
    2015

    If you work in Grassroots or Government Affairs, you’ve probably helped to plan a Lobby Day. And if so, you know that…

    1. Your work day will start at 6am. And that’s after months of intensive planning.

     

    2. At breakfast, one of your speakers will go over their allotted time throwing off your detailed schedule.